What Digital Marketing Skills Are In Demand?

While reading LinkedIn’s post on the “The Most Valuable Digital Marketing Skills In 2022“. I noticed that there were three skills in particular that I felt like were more valuable than the others. And those skills are SEO (search engine optimization), SEM (search engine marketing), and Content Marketing. I chose these skills not just because they are in demand, but because they are the easiest to learn for a beginner in my opinion. 

Man showing how digital marketing looks

Welcome to Bouncerank, and in this post, I am going to explain why you should pursue these skills if you are looking for a career change.

1.SEO ( Search engine optimization)

Visual representation of what SEO is

Search engine optimization (SEO) is the process of modifying or “optimizing” a business’s website with the goal of earning higher web traffic from search engines like Google, Bing and Yahoo. There are a variety of techniques that can be used to improve SEO such as keyword research, link building, and sometimes even coding.  

Pursuing a career in SEO can be very rewarding as it is a growing field with many opportunities for advancement.

If you are interested in pursuing a career in SEO, you are at the right place. Read my SEO specialist career guide to learn more about this position and why I believe it is the best way to sustain a long-term career in digital marketing. 

2. SEM (Pay-Per-Click)

Visual representation of PPC

SEM, which stands for Search Engine Marketing, is a form of online marketing that involves the promotion of websites through paid advertising. This form of marketing is also known as “PPC” or “Pay-per-click”. SEM is a very effective way for businesses to generate “leads” or people interested in buying their products and services. 

As a PPC Specialist, you will also be able to work with a variety of businesses in different industries, which can help you build a strong foundation for your career in digital marketing. I would encourage you to learn more about this field if you are interested in learning a skill that is fast paced and in demand.

3. Content Marketing

Visual representation of Content marketing

Content marketing is the process of creating and distributing content or digital marketing material that helps businesses reach their target audience or the people most likely to buy their products and services. 

This can be done in a variety of ways, including blog posts, ebooks, white-papers, infographics, videos, listicles and social media posts. 

By helping a business to create high-quality content, you will help them achieve their marketing goals and improve their reputation online.

If you are someone who loves to read and write, content marketing is a great career field for you. 

3 Most In Demand Digital Marketing: Wrap – Up

Okay, so I hope you enjoyed my post on why these three are the most in-demand digital marketing skills. 

While I think the other two skills are great, honestly I think SEO is the best skill to learn. Because with SEO you are essentially learning content marketing and most businesses nowadays are moving more towards organic methods of driving traffic. 

If you would like to learn more about how to become an SEO specialist, enter your name and email in the form below and I will send you a career starter pack to help you get started.


Roggie (Raj) Clark is a Senior SEO Manager, specialist & career mentor with 9 years of experience. He has worked with a wide range of clients in many industries including B2B, SaaS, Fintech, home improvement, tech-startups, dentistry, and eye care. He started the blog; Bounce Rank, as a way to help business owners grow their website traffic and to help people who want to get a job in SEO.

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