How to write a SEO Specialist Resume

Becoming an SEO specialist can be difficult if you don’t have the right resume to make it clear to jobs that you are qualified

Welcome to Bouncerank, and in this post, I am going to walk you through my five step-by-step process how to write a winning SEO specialist resume to showcase your skills so you can get your first SEO job!

After reading this post, you may want to also check out my cover letter guide, and 15 common SEO interview questions guide to help you get and prepare for interviews.

I also if you prefer to watch, I created a video you can check out below.

Let’s get started!

Watch SEO Specialist Resume How to Video Below:

Watch now

1.Write a brief summary

Whenever I am writing a resume I always include a brief summary of my best and most unique skills.

I also like to include some details on the type of worker I am and my ability to be reliable and trustworthy.

Here is a list of things that you might want to include in your summary:

  • Your proficiency with keyword research tools
  • Any coding languages you know( not required)
  • Years of work experience 
  • The type of clients you’ve worked with
  • Your working style 
  • Your ability to meet deadlines

Highlight who you are as a worker

As I said, I also like to put in my summary, who I am as a worker. I do this to communicate to recruiters basically why they should hire me.

For instance, I like to include that I am a self-starter, one thing I found was that job recruiters love this because it really shows them that they can trust you to get the job done, without micromanaging you.

I think this is great because if you are like me you have an idea of what needs to get done every single day, and you don’t require someone standing over you to get the job done.

Again, it’s nice to communicate this to recruiters!

Example Summary

“proficient skills and experience with SEO (on-site and link-building), SERP competition analysis, lead generation, analytics, and landing page optimization. Capable of meeting deadlines under pressure. Detail-oriented with exceptional communication skills and stays informed on new SEO trends. Technical experience includes HTML, CSS, Javascript”.

So as you can see in the example,  I made sure to talk about my experience with analyzing competition and the coding languages I know. Which again is not a must, but if you know any it will definitely help you stand out!

2.List previous jobs and the tasks you’ve done

 Next on your SEO specialist resume, you want to list any previous jobs or internships you’ve done and the tasks and accomplishments you’ve had.

Here’s an example in the screenshot below:

Example of an SEO Specialist resume written by Raj Clark

So as you can see in my example, I wrote the name of the company I worked with, their location, and the length of time I was working with them.

I also included some detail on the types of tasks I was asked to complete.

Like the cover letter, you essentially want to include experiences based on On-Site, Off-Site and Technical SEO.

This will help recruiters see you as a well-rounded professional.

Read my 5 typical SEO specialist post for more information on what to include on your resume.

For a typical SEO specialist job here are some other tasks you might want to include:

  • Performed keyword research to find relevant, high search volume keywords.
  • Used Google Search Console to monitor clients’  impressions, clicks, click-through rate, and average position.
  • Performed email outreach to build backlinks from high authority domains.

Again, these are just examples, please be sure to modify them to fit your unique situation.

I would also include any accomplishments, like did you help your client/job get more leads, or increase their email signups?

This is great data to list because it shows recruiters you are results driven!

A quick tip: I would also write your resume in a format similar to what I used,  as I have found that writing your résumé like this is easy for recruiters to skim and make decisions easier and faster. In other words you’re more likely to get asked for an interview.

3.List certifications you have

This question comes up a lot when I’m talking to SEO jobseekers, do you need certifications to get a job in SEO?

The short answer is no, but it is nice to show recruiters that you are educating yourself and learning.

So you may want to list them on your résumé too, but don’t be discouraged if you don’t have any!

Here’s a list of some certifications you might want to consider:

  • Google Analytics certification 
  • Google Tag Manager Fundamentals
  • Hubspot Inbound Marketing

Again,  these are not a must; they just help you stand out better from other applicants.

SEO Expert Resume Frequently Asked Questions

Do you need a portfolio?

No, you do not need a portfolio, but it can be helpful to include one to help you stand out from other applicants! You could include an example audit you’ve done, maybe a keyword map or even a webpage you’ve coded yourself. These are all great things to include in your portfolio.

What type of SEO skills should I list?

I would include skills related to all three domains of Search Engine Optimization (On-Site, Off-Site and Technical). For instance; competition analysis, data analytics, link building, keyword research, and technical auditing. All of these are great skills to mention.

Get An Example Template

If you would like access a résumé template breaking down further how to highlight your skills and qualifications,  then you can enter your name and email address in the form below and I will send you a copy that you can edit and modify to fit yourself.

* indicates required

If you have any questions about this post be sure to leave me a comment or send me an email at [email protected] thanks for reading!


Roggie (Raj) Clark is a Senior SEO Manager, specialist & career mentor with 8 years of experience. He has worked with a wide range of clients in many industries including B2B, SaaS, Fintech, home improvement, tech-startups, dentistry, and eye care. He started the blog; Bounce Rank, as a way to help business owners grow their website traffic and to help people who want to get a job in SEO.

Scroll to Top