Are you someone who enjoys working on the computer and writing? If so, SEO may be an awesome career path for you. We are currently taking interns so feel free to reach out to us! Additionally, we offer resources and guides to help you get your first full-time position.
If you are not sold on being an SEO, check out the content we produced below to help you learn more about the field and, why it may be worth joining.
What is an SEO Specialist
An SEO specialist is a person who specializes in helping businesses rank their website on the top of search engines like Google, Bing, and Yahoo. The specialist does this by “optimizing” or modifying the website’s pages in order to help search engines easily find, crawl, index and display the content when someone searches for a specific question or topic.
They can do this through technical modifications like adding or changing “meta tags”, or through creative means like writing content that is “keyword-rich” and more search engine friendly.
What Do SEO Specialist Do
Curious about what an SEO job entails on a day-to-day basis? Here are some common tasks that an SEO specialist may be asked to perform for clients:
The first task an SEO specialist may be asked to do is to conduct keyword research. This involves looking into which words people are using to search for a service or offering on the internet, and determining which ones would be best suited for your clients’ website or blog.
Another task you may be asked to do is, create or rewrite a web page's Title tag, Meta description, and Image Alt text. To this you must have a firm understanding of On-Page SEO and SEO copywriting techniques.
Schema Markup is a hot topic in today’s SEO field and knowing how to write schema is very impressive to job recruiters. The reason being is that you are going to be asked to write a lot of it.
To do this, you must have a firm understanding of Technical SEO and how it works.
In many entry-level roles you may be asked to help build backlinks, by reaching out to website owners in your client's industry, and asking them to link to your client. To do this you must have a through understanding of Link-Building tactics and how they can be used to gain backlinks.
As a specialist you have to be able to tell a client how their website is performing. Like how many clicks they got, how many impressions they had, and most importantly where the keywords are ranking.
A strong understanding of data analysis can help you with this task.
A part of being a specialist, you will definitely be asked to diagnose technical issues and report them to developers. These could be things like slow site speed, poor navigation, broken links, or poor indexing.
For content marketers, you will definitely have to communicate keyword research to them and work with them to follow each client's particular content strategy.
There may even times where you may be asked to outright be an SEO content writer where you are responsible for helping to write and research content ideas.
Is SEO a high-paying career
SEOs can make a lot of money depending on their level of experience and expertise. Additionally, the salary can vary depending on what country they live in. For India on average, an SEO can expected to make ₹7.2 Lakhs per year (₹60.0k per month). But for an SEO in the United States, an entry-level specialist can be expected to make around $44,000 per year, which equates to about $3,666 a month or $21.15 per hour.
Why Become an SEO Specialist
Choosing a career as an SEO specialist presents numerous advantages. To begin with, SEO is a highly sought-after ability within the digital marketing landscape, as businesses across various sectors and dimensions acknowledge its significance for their triumph in search engine visibility. Consequently, numerous job prospects are available for SEO experts, whether in-house or through agencies.
Additionally, working in the capacity of an SEO expert is fulfilling and mentally stimulating due to its blend of technical and inventive talents. It’s essential to remain current with the newest algorithm modifications and industry trends, carry out investigations and assessments, and devise tactics to boost search engine placements and steer traffic towards websites.
Lastly, the SEO domain allows ample space for personal growth and career progression. As your expertise and know-how expand, you can ascend to higher-ranking positions with increased salaries or even establish your own SEO firm or consultancy like our very own Roggie Clark. In summary, pursuing a career in SEO specialization can provide a gratifying and exhilarating professional journey filled with ample opportunities for self-improvement and skill advancement.
Ready to become an SEO Specialist?
If you’re interested in pursuing a career in SEO and don’t know where to start, or if you’re struggling to find your first job in the field, then Bounce Rank can help. Bounce Rank is a well-respected company that offers SEO internships and mentorship programs to individuals who are looking to gain practical experience in the industry.
They provide hands-on training and guidance from experienced professionals in the field, helping you develop the skills and knowledge you need to succeed in this rapidly growing field. Whether you’re a recent graduate or looking to transition to a new career, reaching out to Bounce Rank could be the first step towards a rewarding career in SEO.