When it comes to generating more leads and getting more patients to your dental practice, the truth is there are a lot of things on your potential patient’s mind like; what candy are they getting from the mall, their next walk at the lake, or taking their kids to a trampoline park for the day.
While these all sound like great things, you don’t want your services to be the last thing on their minds.
You want them to take action to book an appointment with you, so you can close big procedures like dental implants, dentures, or cosmetic work.
This is totally possible! With these 8 effective strategies that I will show you, you will be one step closer to getting more business than ever before. So buckle in, here are 8 strategies I recommend for growing a dental practice:
1. Host Educational Webinars Or Workshops:
One powerful way to engage potential patients and showcase your expertise is by hosting educational webinars or workshops. Address common dental concerns, share oral health tips, and discuss the latest advancements in dentistry.
This not only positions you as a knowledgeable professional but also creates a connection with the community, making individuals more likely to choose your practice for their dental needs. So imagine all the kids that you could turn into pediatric patients by just setting up a quick workshop on; 7 easy ways to keep my kid’s teeth clean.
Again doing this establishes you as an expert, but also it builds up your brand awareness among potential patients.
2. Give Out Free Consultations:
Offering free consultations is a time-tested lead-generation strategy to attract new patients. Allow individuals to discuss their concerns and explore potential treatment options without the pressure of committing to a paid appointment.
This gesture builds trust and provides an opportunity for them to experience your exceptional patient care firsthand. This strategy can do wonders when selling larger procedures like implants or crowns because it can help relax your prospect’s worries, and eliminate any doubts about the process, and *cough* price.
So I am not saying just give out free consults all day long, but use it strategically to close big dental cases.
3. Set Up Limited-Time Promotions On Specific Services:
Create a sense of urgency by offering limited-time promotions on specific services, such as discounted teeth cleanings or other preventive treatments. Promotions like these not only encourage new patients to schedule appointments but also incentivize existing ones to book additional services. Ensure the promotions are prominently displayed on your website and social media platforms.
We also recommend that our dental clients pass out some type of flyer this gives people something tangible to hold onto. Since it’s tangible they may be more likely to remember the offer and book an appointment.
4. Give Out Downloadable Resources:
Provide valuable downloadable resources like guides, checklists, or worksheets related to oral health and dental care. By offering educational content, you position your practice as a reliable source of information. Collect contact information in exchange for these resources, allowing you to build a mailing list for future promotions and communications.
This lead generation strategy goes hand and hand with blogging, and SEO (search engine optimization). By creating helpful content you can use it to drive traffic to your downloadable resources and even get more traffic from Google in the process. How cool is that!
Read my blog post on 5 helpful dentist SEO tips for more information.
5. Start Blogging Or YouTubing:
*Gasp* I know everyone isn’t a camera person, but creating a blog or YouTube channel to share informative and engaging content about dental health can be a game-changer. By regularly publishing articles or videos on topics such as oral hygiene, cosmetic dentistry, or the latest dental technologies this helps establish your practice as an authority in the field.
Additionally, this content can improve your website’s search engine visibility, attracting more potential patients. Like I was saying earlier with the last strategy tip. Check out this dentist on YouTube. While she doesn’t have a crazy amount of subscribers, her views are out of this world. Imagine all the potential patients she is reaching with this method.
6. Ask For Referrals From Your Existing Patients:
W.O.M (Word of Mouth) is still supreme when it comes to lead generation. Leverage the trust you’ve built with your existing patients by asking for referrals. Encourage satisfied clients to recommend your services to friends, family, and colleagues. Consider implementing a referral program where patients receive incentives for every successful referral, fostering a positive cycle of word-of-mouth marketing.
Also, you can also use Facebook groups to promote your practice and ask for referrals. While it isn’t exactly word of mouth, it is the best digital version of it we’ve seen.
7. Collect Reviews and Testimonials:
Next, we recommend asking for reviews. By getting positive online reviews and testimonials you help create a sense of “social proof”, where now patients trust you a bit more even though they haven’t met you yet. You can do this by encouraging or again incentivizing satisfied clients to leave reviews on popular review platforms like your Google Business profile or Yelp page.
Potential patients often rely on the experiences of others when choosing a healthcare provider, making positive reviews a key factor in attracting new appointments.
8. Make Sure You Are Discoverable On Google Maps:
One of the easiest and fastest ways to get phone calls and appointments booked is to be listed on Google Maps. It was reported that 16% of businesses that have a profile, receive more than 100 calls each month just from their Google Business profile alone.
Literally by just having a profile you could be making a living wage just from the local calls you get from this. Setting up one is easy, check out this article we wrote breaking down how to set up a Google business profile.
Get A Free Dental Marketing Consultation:
That was eight strategies for generating more booked appointments. By implementing these strategies, you can enhance your online presence, build trust within your community, and ultimately increase the number of booked appointments.
As the dental industry evolves, embracing these creative approaches will help your practice stand out and thrive. As you can see we follow our own advice, we are inviting you to schedule a free consultation with our team to see how we can help you implement these strategies faster. While you can do it yourself we know that you have a business to run and we want to help you get results as quickly as possible.
So enter your information in the form below to get a free website audit to see how your website is performing, this will give us talking points for our meeting. Can’t wait to meet you! Best of luck!