When it comes to being successful on Etsy it is important to think of Etsy as a component of your business and not the whole thing. The truth is that Etsy is going to keep changing but if you use tactics that are timeless you can stay ahead of the curve always. Here are 10 Etsy Beginner and Advanced Seller Tips.
1. Use Etsy As A Marketing Channel
I’ve seen too many sellers depend strictly on Etsy for their sales. Etsy is continuing to change its algorithm, so it may be harder to rank organically. I would instead think of Etsy as a part of my marketing plan. You can sell your products on your website, and other platforms, and encourage Etsy buyers to check out your other accounts.
2. Diversify Your Product Offerings
If you just offer physical products try offering digital products too. For instance, if I sell shea butter, a digital product could be the product labels or a guide on how to make it for yourself.
Do you have a strong brand? Try offering T-shirts, or other clothing (use Print On Demand) this can be another great way to create income for your shop.
3. Get Your First Review By Having A Friend Buy Your Product
Have a “friend” buy your product. This may be just what you need to get going. Also, have them leave a review, and include your product name in it.
4. Audit and Reoptimize Listings
Once you set up your listings you are not done. Use your Etsy stats to find keyword opportunities that you can include in your listings.
Also, test out different titles and descriptions to see what works best.
Lastly, by auditing you can ensure you didn’t miss anything that can help your listing rank.
5. Do Competitor Research
Don’t operate in a bubble, look at other competitors and see what they’re doing. This will give you ideas on new products to offer, as well as keywords that you can include in your listings to help them rank better.
6. Build An Email List
Etsy has a strict policy against automatically opting buyers into your email list. So make sure you ask the buyer first before doing it, and do it outside of the Etsy platform. Again do your research to make sure you are doing it right.
7. Run Etsy Ads
Etsy ads are not an end-all-be-all, but they can give you a boost. If you have a large product catalog I would run a lottery campaign where you place all your listings in ads, and see which one performs the best.
Also keep your budget low $1 per day is enough
8. Add Videos To Your Shop and Listings
If pictures are worth a thousand words, then videos must be worth millions. So definitely take the time to add videos to your listings. It does not have to be anything special, just a still video showing how your product looks. This can do a good job of helping to sell your listing to buyers.
9. Use Etsy Search Analytics
On the desktop, you can also see Etsy search analytics, which tells you what keywords your listings showed up for. If you see keywords that are not in your listing, a quick fix is to just simply add them.
10. Create Your Own Keywords
Don’t be afraid to experiment with your own product ideas. A lot of times a product will have a search on Google and Amazon but won’t yet be on Etsy, so you can experiment with different product ideas and bring them to Etsy. You never know if it could
Get Etsy SEO Services
Use these unique tips to help you grow your Etsy account faster and get more customers to your shop. If you are looking for more content, read our Etsy Shop Case Study. Also if you want us to do your SEO, visit our Etsy SEO service page to learn more about our services and how we can help.