Hey Home Cleaning business owners, I am sharing different tips for marketing your home cleaning business online and through Google SEO. I know things can be challenging in this economy, so I wanted to provide three actionable tips for helping you book more cleaning appointments right away. So here they are:
1. Get A Fast Reliable Website
Going to be honest, I’ve seen a lot of cleaning companies that don`t have a website or just rely on a digital flyer, this is fine in the beginning, but as you get busier and busier, and want to get more business. Having a website can look more professional and you can also use it to showcase the different houses you’ve cleaned.
As well as your prices, and your contact information. Your site doesn’t need to be anything fancy, it can just be a couple of pages with a logo and contact information. I recommend using Godaddy, and not Wix, Squarespace or Shopify, as they tend have major technical issues that are going to hurt your SEO and marketing in the long run.
2. Write articles, blog posts, and create videos
You don’t have to be the next big writer or TikToker to grow your reach online. It can be just as simple as creating a blog post about tips for keeping your house clean or creating a video about how to properly scrub your floors. The goal is not to go viral, the goal of content marketing is to establish your business as an authority in your industry.
Once you have a solid base of content, then share it in your email list (you do have one right?) or on your blog, so it can rank on Google. This will bring more traffic to your website through SEO.
3. Setup Your Google Business Profile.
Setting up a GBP is a fast way to start getting more cleaning appointments. With the profile, you can get your business listed on Google Maps, along with your phone number and website. Creating this profile will allow your business to be shown to homeowners searching for your services. Like “commercial cleaning in Laurel, MD”, or “deep house cleaning services in Rockville, MD”. In our experience, we found that clients on average get 60% more calls and appointments by having the profile than cleaning companies who don’t, so it’s a no-brainer.
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We specialize in helping cleaning businesses get more appointments. We can iron out a marketing plan and a strategy for getting your services out there. Email us at [email protected].
Raj Clark
Raj Clark is a 9 year SEO professional & career mentor. He is also the author of the books ABC's of SEO: Search Engine Optimization 101 and The Technical SEO Handbook He has worked with a wide range of clients in many industries including B2B, SaaS, Fintech, Home improvement, Medical, and E-Commerce. He started the company, Bounce Rank, as a way to help business owners grow their website traffic and to help people who want to get a job in the SEO career field.