What is On-Site SEO?

In this post I am going to explain What is On-Site SEO, Why it’s important? and How you can improve it!

Skip the reading and watch my On-Site SEO 3 Action Tips Video:

3 Action Tips Time Stamps: 

0:00 – Intro

01:45 – Rewrite Title Tags and Meta Descriptions

04:13 – Add Unique Photos with Alt Text

06:22 – Add Internal and External Links

Before we begin:

you may want to read my SEO Specialist Beginner Guide, as it will help you gain a basic understanding of SEO, which will help you understand future post better as well!

Also, if this is your first time at Bounce Rankbe sure to bookmark my blog, to stay up to date on SEO trends and best practices.

Let’s begin!

On-page SEO Learning Guide, Bouncerank, SEO Blog
On-Site is about making your content easier to read, and find on Search Engines. Improving Title Tags, Meta Descriptions and Alt Text is good place to start.

What is On-Page SEO?

On-page SEO/On-Site SEO is more focused on improving the elements on your website, as opposed to building links, or Off-Site SEO. This is also different than Technical SEO which is more focused on improving  your website’s speed and structure.

Optimizing On-Page SEO can include:

  • Rewriting Title Tags, and Meta Descriptions to be more keyword centric.
  • Building Useful internal links that improve crawling and indexing.
  • Making your webpages easier to read and digest to improve Time On Page.

What Are On Page SEO Factors?:

The first thing you need to think about when it comes to On-Page SEO is which factors you should focus on.

I will list 10 of the most important ranking factors to pay attention to, in no particular order of importance:

  1. Keyword research
  2. Title Tags
  3. Meta Descriptions
  4. Content creation
  5. Schema markup
  6. Internal linking
  7. Alt Text
  8. URL Structure
  9. Readability
  10. Bounce Rate

I cover readability and Bounce Rate in more detail in my Top 3 Indirect Google Ranking Factors post that you may want to check out for more clarification on why these factors matter.

Why Do You Need On-Site SEO?:

You need On-Page SEO because it helps Search Engines like Google better understand what you webpage is about. How it is organized, and wether or not it matches the intent of the specific question that someone types in.

The importance of investing in On-Page SEO actually goes deeper than Search Engines:

By optimizing your webpage for On-Site factors, you are also helping you ideal customer better gauge if you are potential business to work with.

How Do You Do On Page SEO Step By Step?:

Here 5 fast actionable things you can do right now to improve your On-Page SEO.

Before following the list make sure you have access to your website and Yoast SEO if you are using WordPress.

If you aren’t then ask your Web Developer to help you out. That’s why you pay them so much! haha!

Any ways, here’s how to optimize your On-Site SEO:

  1. Rewrite Title Tags and Meta Descriptions to be Keyword Rich
  2. Compress and add Alt Text to your images
  3. Add an H1 Header to each page
  4. Add Internal and External links to each page
  5. Include Schema Markup on your pages

Learn On-Site SEO Wrap-Up:

I know that the list of how to do On-Page SEO was rather brief.

I will dig into each of these topics in more detail as the blog grows, but hopefully after reading this you have a strong enough understanding of how to perform On-Page SEO.

In my next post I explore how to perform Off-Site SEO which is an important read for learning how to get other websites to link to you!

As always good luck on your SEO journey!

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