SEO Explained in Plain-English

Are you looking to learn SEO for yourself or to run your business? If so, then this is the perfect guide to help you out with mastering the basics of Search engine optimization.

What is Search Engine Optimization (SEO)

What is SEO – it stands for Search Engine Optimization. It’s when you make changes to your website to make it easier to find when people search for things online. It’s like trying to make your house easier to see when someone is looking for it on a map. 

In the same way, you use words to describe where your house is located; you can also use certain words or “keywords” on your website to tell what your website is about. Adding keywords helps search engines like Google find your website and show it to people searching for information related to your website.

Why is SEO Important

The goal of doing SEO is to rank your website on the first page of Search Engine Results Pages or “SERPs”, so that someone is more likely to click on your website.

If they are more likely to click, then they are more likely to browse around, and eventually buy something!

In fact, “leads” are more likely to convert to customers if they come from a Search Engine Results pages.

Google reported that; 76% of people who search on their smartphones for something nearby visit a business within a day.

Out of all those searches; 28% of them result in a purchase

So imagine:

how beneficial it would be to your business to show up on Search Engine Result Pages!

How Can SEO Help My Business

SEO is great for business owners because it helps you get more qualified traffic or people most likely to be interested in your products or services.

By investing in SEO, you can get more targeted traffic, become a trusted source of information, and build authority and credibility with your website visitors and industry.

How Does SEO Work

The practice of performing SEO is composed of various tactics, strategies, and thinking processes that must be combined or executed in a specific order to achieve the desired results.

These tactics, strategies, and thinking processes can be divided into three main categories or domains; Technical SEO, On-Page SEO, and Off-Page SEO, sometimes referred to as Link Building.

In addition to learning tactics, doing SEO also requires an understanding of search engines and keywords.

Search Engines

Search engines are computer programs designed to help users find information on the Internet. They function as a network of computers that utilize spiders (also known as web crawlers or bots) to explore the web and catalog webpages for inclusion in their index.

To find relevant content based on user requests, they employ algorithms that analyze the web’s content. The search engine then organizes the results based on relevance and presents them to the user in a list format known as the SERPs (Search Engine Results Page).

The content’s relevance is determined by a variety of factors such as keyword usage, site authority, and user experience.


SEO relies heavily on the use of keywords, which are phrases or words that describe the content on a webpage. The ranking of a website in search engine result pages (SERPs) is largely determined by the use of these keywords.

To ensure that a website ranks high in search results, it is important to have content that matches what a user is searching for, which can be achieved by using relevant keywords.

Through keyword research, businesses can identify the phrases that people commonly use to find specific products or services and incorporate them into their website’s content to improve visibility on search engines.

What is Technical SEO

Technical SEO is optimizing your website’s speed, performance, and user experience to make it easier for search engines to crawl, render and index your website content.

Essentially, by performing technical SEO, you can make it easier for search engines to find your website articles, better understand them, and then store them so they can show them to the users searching for them.

What is On-Page SEO

On-Page SEO is about making the content of your website easily readable and understandable to both search engines and visitors.

By making the content more accessible and transparent, you can help search engines better understand the subject matter of your posts and show them to people interested in the information you provide.

What is Off-Page SEO

Off-Page SEO is like a cherry on top of the technical and on-page SEO; once your content is easy to access and understand, you need to get the word out there to let people know about it. Off-Page SEO can be done through link building, which is when you focus on getting other related websites to host a link to your website on theirs.

Doing this can increase your brand visibility. It is also likely to increase your organic search engine rankings by increasing your domain and link authority, essentially the trust and quality of the links coming to your website.

Hire an SEO Consultant

Navigating the world of SEO can be a daunting and perplexing task for many businesses. With countless strategies, algorithms, and ever-evolving trends, it’s easy to feel lost and overwhelmed. That’s where the expertise of an SEO consultant like Roggie Clark can be invaluable. By hiring a seasoned professional, your businesses can harness the power of SEO without wasting precious time and resources trying out tactics that don’t work.

With our guidance, you can drive more organic traffic, and stay ahead of the competition, all while avoiding costly mistakes.

Don’t let the complexities of SEO hold you back; enlist the help of Bounce Rank.

Email me at [email protected] to get a free consultation.

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