Home » How to Write SEO Specialist Cover Letter: 5 Steps – With Template

How to Write SEO Specialist Cover Letter: 5 Steps – With Template

A hot topic going around in the digital marketing community is:

“Do you need a cover letter to get a job?”

I hear both sides of the argument. Some say no, some say yes, but I like to think of job seeking as a “point system”.

If there are two candidates with nearly identical skills, résumé, and applications. How do recruiters pick which candidate to interview, and potentially hire?

The candidate who stands out the most!

So in my opinion, it’s worth going the extra mile to write a thoughtful cover letter. You never know it could be the difference between you and someone else.

So with that being said, welcome to Bounce Rank my name is Raj Clark and I am going to teach you how to write a killer SEO Job cover letter!

I broke this process down into five simple steps to help you be able to easily follow them.

Later on in the article, I include a form for you to submit to get access to a template you can edit. You can certainly write your own, but following an example/template may save you some time.

Okay, let’s dig in!

Write an SEO Cover Letter in 5 Steps: Video

Watch video

1: Write an introduction

The first thing to do when writing your SEO specialist cover letter is to start off with a hook, or introduction sentence. Your first sentence doesn’t need to be anything fancy, it could be something as simple as:

What is your name? and what position are you applying for?

In the screenshot below I included an example hook:

As you can see, I just kept it short, sweet, and to the point.

2: Describe your background and why you’re applying

The next step is to describe your background. So just simply explain to recruiters your past job experiences, and maybe some detail on really what excites you to do SEO.  Another thing that tends to go over well is a brief story on why you became an SEO specialist.

Like did you learn SEO to help someone? Or did you do SEO for a specific job field? 

Medical and Software as a Service companies are often hiring for specialist positions, so if you have any specific experience it is worth mentioning.

So again this is the time to mention any internships, freelancing opportunities, or past jobs.

For this section, it may also be helpful to have your résumé close by so you can remember your experiences better. If you need help writing your résumé, you can visit my article: 3 Steps to Writing a Winning SEO Specialist Resume.

Okay, now let’s get to the next step!

3: Highlight any accomplishments or job-specific skills you have

Now in this step you’re going to describe any interesting accomplishments you have, or any specific or unique skills you have.

So what I mean by that is, tell recruiters the exact things you do to do SEO.

So here are some things you can talk about

  • Performing keyword research
  • Performing email outreach
  • Adding Schema Markup
  • Optimizing a Google My Business Account
  • Monitor Core Web Vitals

I gave you these examples to give you an idea of what skills are relevant to mention.

Now regarding the accomplishment piece, here are my thoughts:

If you’re new to the SEO game you may be concerned that you haven’t accomplished anything yet. In fact, the number one thing job seekers often say to me: “I don’t have any specific accomplishments to put down”

And my response is: Don’t panic! Mentioning any unique skills is helpful. Something is always better than nothing, and you may be surprised that the skills you already have are applicable to SEO. The key is to be creative and think outside of the box – which is what we have to do all the time in SEO, right?

Here’s an example of what I mean:

In my cover letter, I mentioned that I also know how to do PPC (Pay Per Click).

Obviously I am applying for an SEO specialist position, but I’m aiming to think like a recruiter. Pay Per Click is also a common part of a digital marketing agency so by mentioning that I also have this skill, it also shows recruiters that I have a unique skill set and that I am versatile. 

Again, if you know something like how to code (e.g., HTML, Javascript, CSS) then I would mention it in this section. Maybe you’re really good at writing, maybe you could bring that up as well. If you know how to interpret data really well, that is another thing you could possibly bring up.

Don’t allow not having a huge amount of accomplishments to stop you from writing an awesome cover letter.

I would also recommend reading my SEO Specialist Career Path guide for how to acquire experience.

4: Explain to them why you are job seeking or why you’d be a good fit

Okay, next, explain to recruiters why you’re seeking this job and why you may be a good fit for the position.

For this section of your cover letter, I would stand clear of just mentioning: “ I’m a good worker“ or “ I work hard“.

With statements like these, it is almost impossible to stand out from other applicants.

Personally, what I would do is do some research on the company itself. And maybe add in a sentence or two about something you noticed.

Or even a compliment about the current staff. The goal is to be unique and to stand out as much as possible, so it may be worth it just to go the extra mile to be relatable to the company you are applying to.

5: Close with your contact information

All right and then the last step, just close the cover letter with your contact information. So maybe mention that you’re excited to potentially do the interview and the best form of contact/communication for you.

An email and a phone number does the trick.

Quick tip: I did not include it in the screenshot, but another thing I’d like to include is a link to my portfolio or a project that I’m working on.

Again, I found that by including something extra like this it helps me stand out even more.

Get An Example Cover Letter Template

All right, so I hope you guys found this how to guide helpful. If you would like a fully customizable template of one of my cover letters, then you can submit your name, and email in the form below and I will send you a copy of it along with the résumé, so that you can edit it as well.



* indicates required


If you found this post helpful, please show me some love by sharing this with your friends who also want to become SEO specialists, and also please visit my YouTube channel: Bounce Rank for SEO tutorials and tips.

So long until next time, see ya!

Scroll to Top